Press release

For immediate release





Bécancour, November 2020 – Pascal Désilets, CEO of Fromagerie L’Ancêtre, is glad to announce the appointment of Mrs. Catherine Renaud, as National Sales director. Catherine Renaud was Customers’ account director – Eastern Canada for the Fromagerie L’Ancêtre until recently.


« It is with pride that we make this important appointment for our company at a time when we are working hard to gain new market share. The recent acquisition of Fromagerie Baluchon, and the updating of our brand image is just the beginning of our action plan to achieve this. Since joining our organization, Catherine has far exceeded our expectations and has established herself as the best person to meet the challenges ahead of us. On behalf of the whole team! Best of luck Catherine.” These were the words of Pascal Désilets with regard to Catherine Renaud in the context of this prestigious appointment. As for Catherine Renaud, she said, “After more than 10 years in the dairy industry, I am proud to be part of the team of a Quebec-based SME that shines across Canada by the quality of its organic products.”  


About Fromagerie L’Ancêtre


Fromagerie L’Ancêtre began in 1992 with the objective of transforming and setting in motion the production of organic milk in the Centre-du-Québec. They have since been producing many organic certified cheeses and butters with 100% pure Canadian milkL’Ancêtre products have been attracting attention since the company was created for their unique composition and flavour. Born from a common desire of 10 dairy producers who wanted to create organic products, L’Ancêtre has become not only the largest organic cheese factory, but also a flagship in Quebec distributing their products from coast to coast, especially in Western Canada where L’Ancêtre already has an impressive reputation. The company refreshed the image of all their organic dairy products in 2019.


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Source :
Catherine Renaud, Sales Director
Fromagerie L’Ancêtre