SAVOURA sends a clear message in favour of the environment

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NEWS RELEASE

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FOR IMMEDIATE RELEASE

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Rebranding and revolutionary green packaging

 

SAVOURA BIO

SAVOURA sends a clear message in favour of the environment

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Sainte-Sophie, November 17, 2016 – Stéphane Roy, president of SAGAMI / SAVOURA / SAVOURA BIO is proud to announce the arrival of SAVOURA BIO greenhouse tomatoes in grocery stores across Quebec. Thanks to a new packaging tray and a dynamic new logo with colours representing responsible and sustainable agriculture, organic tomato lovers will now be able to easily find SAVOURA BIO (formerly named BIOLOGICO) tomatoes in their favourite grocery stores. Created in 2011, BIOLOGICO was, up until as recently as yesterday, the brand name for the first line of organic tomatoes marketed by Mr. Roy’s company.

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Revolutionary 100% compostable packaging

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During this announcement, Stéphane Roy was especially proud to unveil the new packaging tray used to market the SAVOURA BIO tomatoes.

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Not only are these packaging trays 100% compostable, from a domestic or municipal source, but they are manufactured here in Canada. In fact, they are made from North American recycled virgin forest fibre by CKF Inc., a Nova Scotia company that is a leader in the manufacturing of environmentally responsible packaging. This is completely in line with our vision of an even greener product that meets the expectations and addresses the concerns of our customers,” said Mr. Roy.

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This statement clearly expresses Stéphane Roy’s desire for his industry to update its production methods and revise the overall packaging process of a product. “We are now in 2016, so there is no reason to stand still when it comes to innovation related to our cultivation methods and the packaging of our products,” concluded Mr. Roy.

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About Serres Sagami

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For over 20 years, Serres Sagami has been marketing different varieties of tomatoes under the Sagami brand name for the Quebec, Canadian and North American markets. In the spring of 2011, the company added four varieties or organic tomatoes marketed under the BIOLOGICO brand name.

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Since 2012, the company has made several acquisitions to expand its production, including the most significant one to date: the acquisition of the Serres du St-Laurent facilities and the SAVOURA brand in April of 2015. The company operates a total of eight production facilities spread out across the province of Quebec. Committed to responsible and sustainable agriculture, the greenhouse operation has been updating the heating systems of all its production facilities in order to become a model of energy efficiency.

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For more information about Serres Sagami, visit www.sagami.ca.

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Source:

Agro Québec

514 268-6285

amichaud@agroquebec.quebec

www.agroquebec.quebec

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